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Product scope

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Solutions used

Snap Rig Pro

Our premium camera setup. Powered by a modular rig with full control over composition, positioning and lighting. Delivers polished, high-resolution results that go far beyond the expectations of a typical photo booth.

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GIF Booth

Our most versitile compact camera system. Capture stills, GIFs, or boomerangs — each customised to match your campaign. Designed to deliver instant, share-ready content.

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360 Pro

A premium 360° video experience built for high-impact activations. Step onto the platform as 360 Pro captures smooth, high-frame-rate footage from every angle. Delivers fully produced, share-ready videos within seconds - complete with music, effects and a bit of flair.

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Instacard

Turn guests into the star of their own sports trading card. Produced instantly on premium stock that feels like the real thing. Keep, share and show off.

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PicAIsso

A robotic artist transforms guest portraits into live-drawn artwork. After a quick photo, an AI-powered system analyses the image and begins sketching it line-by-line in real time. Turning the drawing process into the show, PicAIsso creates a moment that draws a crowd and delivers a personalised keepsake.

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AI Mirror

A mirror-style photo experience that transforms guests in real time. Step up and watch as branded, AI styling is applied instantly - no waiting, no post-processing.

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360Pro

360 slow motion video like you've never seen before.

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Development

Phase 1:

Concept Development & Experience Design

Brianna from TGI Sport had seen elements of our augmented reality 360Pro experience during a previous activation for the University of Adelaide and challenged us to create something equally unique for the inaugural Summer Fest.

Our concept centred around integrating cricket naturally into the rotating 360Pro experience, using a moving cricket ball alongside Summer Fest's distinctive "bouncing stripes" brand language. To further establish the identity of the new event, custom animated introductions and outros were designed to frame every participant's video.

With only 3 weeks from contract signing until the event, concept development, production and freight all had to be completed within an accelerated timeline.

Phase 2:

Animation Development

The animation package was developed using Summer Fest's approved brand assets to ensure the experience felt like a natural extension of the event. A rotating cricket ball became the hero animated element, supported by the brand's signature bouncing stripe graphics throughout the introduction, main sequence and outro.

Using our augmented reality breakout technology, these elements interacted with participants by moving both in front of and behind them, creating a greater sense of depth while reinforcing the illusion that the graphics existed within the filmed environment.

Phase 3:

Physical Branding & Production

To ensure the physical activation matched the digital experience, the 360Pro platform was custom wrapped using Summer Fest's cricket-inspired branding. Working closely with TGI Sport, the design was adapted specifically for the 90 cm rotating platform before being produced within an extremely compressed timeframe.

By leveraging our long-standing supplier relationships, the custom vinyl was manufactured and installed before freight departed for Perth, ensuring every element of the activation carried a consistent visual identity.

Phase 4:

Testing & Event Readiness

Before departing for Perth, the complete experience was assembled and thoroughly tested within our simulated event space at our Adelaide facility. This allowed the team to validate every animation, augmented reality effect, camera movement and branding element in a controlled environment before deployment.

By replicating the live activation in-house, we were able to identify and resolve issues prior to freight, ensuring the experience arrived in Perth fully tested and ready for immediate installation.

Phase 1:

Concept Development & Experience Design

[ Phase 1 ]

Concept Development & Experience Design

Brianna from TGI Sport had seen elements of our augmented reality 360Pro experience during a previous activation for the University of Adelaide and challenged us to create something equally unique for the inaugural Summer Fest.

Our concept centred around integrating cricket naturally into the rotating 360Pro experience, using a moving cricket ball alongside Summer Fest's distinctive "bouncing stripes" brand language. To further establish the identity of the new event, custom animated introductions and outros were designed to frame every participant's video.

With only 3 weeks from contract signing until the event, concept development, production and freight all had to be completed within an accelerated timeline.

[ Phase 2 ]

Animation Development

Phase 2:

Animation Development

The animation package was developed using Summer Fest's approved brand assets to ensure the experience felt like a natural extension of the event. A rotating cricket ball became the hero animated element, supported by the brand's signature bouncing stripe graphics throughout the introduction, main sequence and outro.

Using our augmented reality breakout technology, these elements interacted with participants by moving both in front of and behind them, creating a greater sense of depth while reinforcing the illusion that the graphics existed within the filmed environment.

[ Phase 3 ]

Physical Branding & Production

Phase 3:

Physical Branding & Production

To ensure the physical activation matched the digital experience, the 360Pro platform was custom wrapped using Summer Fest's cricket-inspired branding. Working closely with TGI Sport, the design was adapted specifically for the 90 cm rotating platform before being produced within an extremely compressed timeframe.

By leveraging our long-standing supplier relationships, the custom vinyl was manufactured and installed before freight departed for Perth, ensuring every element of the activation carried a consistent visual identity.

[ Phase 4 ]

Testing & Event Readiness

Phase 4:

Testing & Event Readiness

Before departing for Perth, the complete experience was assembled and thoroughly tested within our simulated event space at our Adelaide facility. This allowed the team to validate every animation, augmented reality effect, camera movement and branding element in a controlled environment before deployment.

By replicating the live activation in-house, we were able to identify and resolve issues prior to freight, ensuring the experience arrived in Perth fully tested and ready for immediate installation.

Development

Phase 1:

Concept Development & Experience Design

[ Phase 1 ]

Concept Development & Experience Design

Brianna from TGI Sport had seen elements of our augmented reality 360Pro experience during a previous activation for the University of Adelaide and challenged us to create something equally unique for the inaugural Summer Fest.

Our concept centred around integrating cricket naturally into the rotating 360Pro experience, using a moving cricket ball alongside Summer Fest's distinctive "bouncing stripes" brand language. To further establish the identity of the new event, custom animated introductions and outros were designed to frame every participant's video.

With only 3 weeks from contract signing until the event, concept development, production and freight all had to be completed within an accelerated timeline.

Phase 1:

Concept Development & Experience Design

[ Phase 2 ]

Animation Development

The animation package was developed using Summer Fest's approved brand assets to ensure the experience felt like a natural extension of the event. A rotating cricket ball became the hero animated element, supported by the brand's signature bouncing stripe graphics throughout the introduction, main sequence and outro.

Using our augmented reality breakout technology, these elements interacted with participants by moving both in front of and behind them, creating a greater sense of depth while reinforcing the illusion that the graphics existed within the filmed environment.

Phase 1:

Concept Development & Experience Design

[ Phase 3 ]

Physical Branding & Production

To ensure the physical activation matched the digital experience, the 360Pro platform was custom wrapped using Summer Fest's cricket-inspired branding. Working closely with TGI Sport, the design was adapted specifically for the 90 cm rotating platform before being produced within an extremely compressed timeframe.

By leveraging our long-standing supplier relationships, the custom vinyl was manufactured and installed before freight departed for Perth, ensuring every element of the activation carried a consistent visual identity.

Phase 1:

Concept Development & Experience Design

[ Phase 4 ]

Testing & Event Readiness

Before departing for Perth, the complete experience was assembled and thoroughly tested within our simulated event space at our Adelaide facility. This allowed the team to validate every animation, augmented reality effect, camera movement and branding element in a controlled environment before deployment.

By replicating the live activation in-house, we were able to identify and resolve issues prior to freight, ensuring the experience arrived in Perth fully tested and ready for immediate installation.