[ CaSE StuDy ]

The University of Adelaide Staff Celebration Party

The University of Adelaide

//

2025

The University of Adelaide needed a memorable, emotionally resonant photo experience to mark a once-in-a-lifetime milestone: the final All-Staff Farewell event before the institution ceased to exist in its current form.

The activation needed to give staff a keepsake moment that honoured the university's history ("Farewell UofA 1874 - 2025") while feeling premium and on-brand.

As an existing SNAP LAB client across multiple graduation and campus events, UofA returned to us as the trusted supplier for this final chapter.

[

Project planning

]

Project considerations

A dual-format experience of 4 GifBooth stations and a 360 Booth, fully branded to the All-Staff Farewell theme. The setup was wrapped in custom University of Adelaide branding - the UofA shield, "Make History" and "Staff Farewell" and a custom 360 animation overlay reading "Farewell UofA 1874 - 2025" set to a matched music track. The GifBooths served as the physical memento of the day, giving staff a photo, GIF or video they could share and keep.

‍

1-week turnaround from design briefing to live event

Multi-stakeholder creative approvals across events, branding and digital teams

Designing a continuous backdrop spanning multiple paired activations

Producing and installing custom branding within a compressed production schedule

Servicing approximately 2,000 attendees within a 3-hour event window

Preparing for potential site layout changes due to weather

Adapting the activation in real time to challenging on-site weather conditions

[

Product scope

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Solutions used

GIF Booth
360 Pro

Snap Rig Pro

Our premium camera setup. Powered by a modular rig with full control over composition, positioning and lighting. Delivers polished, high-resolution results that go far beyond the expectations of a typical photo booth.

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GIF Booth

Our most versitile compact camera system. Capture stills, GIFs, or boomerangs — each customised to match your campaign. Designed to deliver instant, share-ready content.

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360 Pro

A premium 360° video experience built for high-impact activations. Step onto the platform as 360 Pro captures smooth, high-frame-rate footage from every angle. Delivers fully produced, share-ready videos within seconds - complete with music, effects and a bit of flair.

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Instacard

Turn guests into the star of their own sports trading card. Produced instantly on premium stock that feels like the real thing. Keep, share and show off.

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PicAIsso

A robotic artist transforms guest portraits into live-drawn artwork. After a quick photo, an AI-powered system analyses the image and begins sketching it line-by-line in real time. Turning the drawing process into the show, PicAIsso creates a moment that draws a crowd and delivers a personalised keepsake.

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AI Mirror

A mirror-style photo experience that transforms guests in real time. Step up and watch as branded, AI styling is applied instantly - no waiting, no post-processing.

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Branded GifBooth

Flexible fan favourite.

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Snap Lab GIF Booth hardware camera ring light setup with Tour Down Under screen graphic

360Pro

360 slow motion video like you've never seen before.

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Development

Phase 1:

Creative Concept & Branding

The University of Adelaide All-Staff Farewell marked the end of 151 years of history, making this far more than a typical corporate event. The creative direction was developed to reflect the significance of the occasion, with every branded element acknowledging the University's transition.

"Farewell UofA 1874-2025" became the hero message within the 360 experience, while "Staff Farewell" featured across the GifBooth media walls. The University's long-standing "Make History" campaign was also incorporated into the booth branding, marking one of the final public uses of a slogan that had become synonymous with the institution before its transition into Adelaide University.

Phase 2:

Activation Layout & Guest Experience

The activation was designed to maximise visibility across the event precinct while maintaining a natural guest journey. 4 GifBooths were positioned in pairs throughout Barr Smith Lawns and Union House, ensuring attendees would encounter a photo opportunity regardless of where they entered the event.

The 360 Booth was positioned within the Cloisters to create a destination experience deeper into the venue. Although our AI Digital Backdrop technology removed the need for physical backdrops, we recommended incorporating branded media walls to reinforce the University's identity throughout the site and create large-scale visual branding for both guests and photography.

Phase 3:

Rapid Production & Brand Implementation

With branding approved less than one week before the event, production moved into an accelerated schedule. Working closely with our long-term manufacturing partners, we coordinated the printing, production and installation of branding across 4 GifBooths, one 360 Booth and 4 media walls within a matter of days.

The University of Adelaide crest was applied across every activation, creating a consistent visual identity while marking one of the final events to feature the University's historic branding before the transition to Adelaide University.

Phase 4:

Contingency Planning & Live Delivery

With weather forecasts changing throughout the week, contingency planning became a key part of the project. Two complete site layouts were prepared to accommodate both ideal and wet weather conditions, allowing the activation to be reconfigured if required.

SNAP LAB AirPower was deployed to enable rapid relocation without relying on fixed power infrastructure, while a Starlink system was prepared to provide a reliable backup internet connection should network congestion become an issue.

When challenging weather conditions affected the event, the on-site crew adapted the activation in real time, ensuring all 4 GifBooths and the 360 experience continued operating successfully throughout the farewell.

Phase 1:

Creative Concept & Branding

[ Phase 1 ]

Creative Concept & Branding

The University of Adelaide All-Staff Farewell marked the end of 151 years of history, making this far more than a typical corporate event. The creative direction was developed to reflect the significance of the occasion, with every branded element acknowledging the University's transition.

"Farewell UofA 1874-2025" became the hero message within the 360 experience, while "Staff Farewell" featured across the GifBooth media walls. The University's long-standing "Make History" campaign was also incorporated into the booth branding, marking one of the final public uses of a slogan that had become synonymous with the institution before its transition into Adelaide University.

[ Phase 2 ]

Activation Layout & Guest Experience

Phase 2:

Activation Layout & Guest Experience

The activation was designed to maximise visibility across the event precinct while maintaining a natural guest journey. 4 GifBooths were positioned in pairs throughout Barr Smith Lawns and Union House, ensuring attendees would encounter a photo opportunity regardless of where they entered the event.

The 360 Booth was positioned within the Cloisters to create a destination experience deeper into the venue. Although our AI Digital Backdrop technology removed the need for physical backdrops, we recommended incorporating branded media walls to reinforce the University's identity throughout the site and create large-scale visual branding for both guests and photography.

[ Phase 3 ]

Rapid Production & Brand Implementation

Phase 3:

Rapid Production & Brand Implementation

With branding approved less than one week before the event, production moved into an accelerated schedule. Working closely with our long-term manufacturing partners, we coordinated the printing, production and installation of branding across 4 GifBooths, one 360 Booth and 4 media walls within a matter of days.

The University of Adelaide crest was applied across every activation, creating a consistent visual identity while marking one of the final events to feature the University's historic branding before the transition to Adelaide University.

[ Phase 4 ]

Contingency Planning & Live Delivery

Phase 4:

Contingency Planning & Live Delivery

With weather forecasts changing throughout the week, contingency planning became a key part of the project. Two complete site layouts were prepared to accommodate both ideal and wet weather conditions, allowing the activation to be reconfigured if required.

SNAP LAB AirPower was deployed to enable rapid relocation without relying on fixed power infrastructure, while a Starlink system was prepared to provide a reliable backup internet connection should network congestion become an issue.

When challenging weather conditions affected the event, the on-site crew adapted the activation in real time, ensuring all 4 GifBooths and the 360 experience continued operating successfully throughout the farewell.

Development

Phase 1:

Creative Concept & Branding

[ Phase 1 ]

Creative Concept & Branding

The University of Adelaide All-Staff Farewell marked the end of 151 years of history, making this far more than a typical corporate event. The creative direction was developed to reflect the significance of the occasion, with every branded element acknowledging the University's transition.

"Farewell UofA 1874-2025" became the hero message within the 360 experience, while "Staff Farewell" featured across the GifBooth media walls. The University's long-standing "Make History" campaign was also incorporated into the booth branding, marking one of the final public uses of a slogan that had become synonymous with the institution before its transition into Adelaide University.

Phase 1:

Creative Concept & Branding

[ Phase 2 ]

Activation Layout & Guest Experience

The activation was designed to maximise visibility across the event precinct while maintaining a natural guest journey. 4 GifBooths were positioned in pairs throughout Barr Smith Lawns and Union House, ensuring attendees would encounter a photo opportunity regardless of where they entered the event.

The 360 Booth was positioned within the Cloisters to create a destination experience deeper into the venue. Although our AI Digital Backdrop technology removed the need for physical backdrops, we recommended incorporating branded media walls to reinforce the University's identity throughout the site and create large-scale visual branding for both guests and photography.

Phase 1:

Creative Concept & Branding

[ Phase 3 ]

Rapid Production & Brand Implementation

With branding approved less than one week before the event, production moved into an accelerated schedule. Working closely with our long-term manufacturing partners, we coordinated the printing, production and installation of branding across 4 GifBooths, one 360 Booth and 4 media walls within a matter of days.

The University of Adelaide crest was applied across every activation, creating a consistent visual identity while marking one of the final events to feature the University's historic branding before the transition to Adelaide University.

Phase 1:

Creative Concept & Branding

[ Phase 4 ]

Contingency Planning & Live Delivery

With weather forecasts changing throughout the week, contingency planning became a key part of the project. Two complete site layouts were prepared to accommodate both ideal and wet weather conditions, allowing the activation to be reconfigured if required.

SNAP LAB AirPower was deployed to enable rapid relocation without relying on fixed power infrastructure, while a Starlink system was prepared to provide a reliable backup internet connection should network congestion become an issue.

When challenging weather conditions affected the event, the on-site crew adapted the activation in real time, ensuring all 4 GifBooths and the 360 experience continued operating successfully throughout the farewell.

Development

[

Phase 1

]

Creative Concept & Branding

The University of Adelaide All-Staff Farewell marked the end of 151 years of history, making this far more than a typical corporate event. The creative direction was developed to reflect the significance of the occasion, with every branded element acknowledging the University's transition.

"Farewell UofA 1874-2025" became the hero message within the 360 experience, while "Staff Farewell" featured across the GifBooth media walls. The University's long-standing "Make History" campaign was also incorporated into the booth branding, marking one of the final public uses of a slogan that had become synonymous with the institution before its transition into Adelaide University.

[

Phase 2

]

Activation Layout & Guest Experience

The activation was designed to maximise visibility across the event precinct while maintaining a natural guest journey. 4 GifBooths were positioned in pairs throughout Barr Smith Lawns and Union House, ensuring attendees would encounter a photo opportunity regardless of where they entered the event.

The 360 Booth was positioned within the Cloisters to create a destination experience deeper into the venue. Although our AI Digital Backdrop technology removed the need for physical backdrops, we recommended incorporating branded media walls to reinforce the University's identity throughout the site and create large-scale visual branding for both guests and photography.

[

Phase 3

]

Rapid Production & Brand Implementation

With branding approved less than one week before the event, production moved into an accelerated schedule. Working closely with our long-term manufacturing partners, we coordinated the printing, production and installation of branding across 4 GifBooths, one 360 Booth and 4 media walls within a matter of days.

The University of Adelaide crest was applied across every activation, creating a consistent visual identity while marking one of the final events to feature the University's historic branding before the transition to Adelaide University.

[

Phase 4

]

Contingency Planning & Live Delivery

With weather forecasts changing throughout the week, contingency planning became a key part of the project. Two complete site layouts were prepared to accommodate both ideal and wet weather conditions, allowing the activation to be reconfigured if required.

SNAP LAB AirPower was deployed to enable rapid relocation without relying on fixed power infrastructure, while a Starlink system was prepared to provide a reliable backup internet connection should network congestion become an issue.

When challenging weather conditions affected the event, the on-site crew adapted the activation in real time, ensuring all 4 GifBooths and the 360 experience continued operating successfully throughout the farewell.

Over 430 keepsakes for the final farewell.

Produced across 4 GifBooths and a 360 Booth in a single 3-hour window. The final send-off for an 2,000-strong crowd, delivered in a 1-week turnaround.

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Key outputs

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The outputs

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[

Deployment

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On-site

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